YouTube Ads Terminologies: Glossary of Terms for Beginners
By Molly Pittman
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If you're new to the world of YouTube advertising, you might be feeling a little overwhelmed by all of the terminology. Don't worry, we're here to help! In this blog post, we will define some of the most common terms used in YouTube advertising. By understanding these terms, you'll be able to create more effective ads and get better results for your business. Let's get started!
Ad: An ad is a commercial that is displayed before, during, or after a YouTube video.
Campaign: A campaign is a set of ads that are grouped together and have the same objective.
Channel: A channel is a collection of videos that are uploaded by the same person or organization.
CPM: CPM stands for cost per mile thousand, which is Latin for "cost per." It's a metric used to measure how much it costs to reach one thousand people with your ad.
CTR: CTR stands for click-through rate, which is the percentage of people who see your ad and then click on it.
CTA: CTA stands for call to action, which is a type of ad that encourages people to take a specific action, such as subscribing to your channel or visiting your website.
CPC: Average Cost per Click is the amount you pay for each click on your ad.
Views from Impression: Views from Impression are the number of times your video is played as a result of an ad impression.
CPA: Cost per Acquisition is the amount you pay for each conversion, such as a subscription or a sale.
CPV: Cost per View is the amount you pay for each view of your ad
Keyword: A keyword is a word or phrase that describes the content of your video. You can use keywords to target your videos to specific audiences.
Impressions: Impressions are the number of times your ad is displayed.
Mentions: Mentions are the number of times your brand or product is mentioned in a YouTube video.
Reach: Reach is the number of unique viewers who saw your ad at least once.
ROI: ROI stands for return on investment, and it's a metric that measures how much money you make for every dollar you spend on advertising.
Views: Views are the number of times that people have watched your video.
Likes: Likes are a measure of how much people enjoy your video. You can see the number of likes on a video by looking at the like button beneath it.
Shares: Shares are a measure of how popular your video is. People can share your video by clicking on the share button beneath it.
Comments: Comments are a measure of how engaged people are with your video. You can see the number of comments on a video by looking at the comment count below it.
In-stream ads: In-stream ads are commercials that play before, during, or after another YouTube video.
Interstitial ads: Interstitial ads are commercials that take up the entire screen and must be clicked on to be dismissed.
Banner ads: Banner ads are rectangular advertisements that appear at the top or bottom of a YouTube video.
Skippable ad: A skippable ad is an in-stream ad that can be skipped after five seconds.
Non-skippable ad: A non-skippable ad is an in-stream ad that cannot be skipped.
Bumper ad: A bumper ad is a six-second, non-skippable video ad.
Overlay ad: An overlay ad is a semi-transparent banner that appears on the bottom of a YouTube video.
Card ad: A card ad is a small, rectangular advertisement that appears on the right side of a YouTube video.
Sponsored card: A sponsored card is an ad that appears on the right side of a YouTube video and promotes another YouTube channel or video.
Annotations: Annotations are text overlays that appear on a YouTube video.
Thumbnail: The thumbnail is the image that appears on a YouTube video when it is not playing.
Title: The title is the text that appears above a YouTube video.
Description: The description is the text that appears below a YouTube video.
Tags: Tags are words or phrases that describe the content of your video. You can use tags to target your videos to specific audiences.
End screens: End screens are graphics that appear at the end of a YouTube video. They can include calls to action, such as subscribing to your channel or watching another video.
Video discovery ads: Video discovery ads are commercials that appear in the "Discover" tab on YouTube.
Remarketing: Remarketing is a way to reach people who have already interacted with your brand in some way.
External website links: External website links are links that take the viewer away from YouTube, to another website.
TrueView ads: TrueView ads are skippable in-stream ads.
Non-TrueView ads: Non-TrueView ads are in-stream ads that cannot be skipped.
So, there you have it! We hope this glossary of terms will help you better understand YouTube advertising. If you have any questions, please don't hesitate to contact us for help. Thanks for reading!
Top Performing Videos: Top Performing Videos are the videos that generate the most views, likes, and comments.
Watch Time from Impressions: Watch Time from Impressions is the total amount of time people spend watching your ad.
Conversion Rate: Conversion Rate is the percentage of people who see your ad and take action as a result, such as subscribing to your channel or buying your product.
Ad skip rate: Ad skip rate is the percentage of people who see your ad and choose to skip it.
Ad view rate: Ad view rate is the percentage of people who see your ad and choose to watch it.
Audience retention: Audience retention is the percentage of people who watch your video until the end.
Biding: Biding is the process of setting a maximum amount you're willing to pay for each view of your ad.
Now that you know some of the most important YouTube Ads terminologies, you're on your way to creating more effective ads for your business. If you have any questions about these terms or anything else related to advertising on YouTube, feel free to reach out to us. We're always happy to help!
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